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The NASSCOM Innovation Awards is a key initiative by NASSCOM to highlight the true innovators in the Indian IT industry. It recognizes the best ideas from a number of high quality applications describing world-class innovations. Hughes Systique has been accepted into the ‘Nasscom IT Innovators 2008’ for its breakthrough concept, mFramework. mFramework is a End to End mobile Interactive Application Development Platform that ties mobile advertisement and mobile commerce. Unlike the traditional mobile advertising campaigns which are text based and are often one way, mFramework creates a whole new value proposition for vendors, operators and users alike, by providing an end-to-end framework to create applications which are richer and interactive while using traditional mobile phones.
