The retail industry is witnessing a paradigm shift. Factors like new competition, evolving technology landscape, changing customer expectations, and the convergence of physical and digital offerings are pushing retailers to find new ways to do business and alternative revenue streams. As customers look for more convenient ways to shop, players in the retail market must understand and implement strategies such as in-store retail analytics to provide a frictionless, hyper-personalized and engaging shopping experience.
While customers are partial to the personalized online shopping experience provided by e-tailers, most retail purchases often happen in physical outlets. Therefore, online retailers have taken aggressive steps and started opening brick-and-mortar stores that combine their personalized online presence with physical store presence. Powered by customer data, the emergence of these hybrid retail enterprises would further endanger the traditional retailer’s relationship with their customer. Recognizing this challenge, retailers are looking at leveraging their existing physical store assets and making customer experience frictionless both in-store and beyond to offer a more immersive experience to their shoppers.
Consumers have always demanded experience, convenience and speed in their shopping journey from purchasing to the delivery, and now, post-COVID, they also want a safe and “contact-less” shopping environment. Retailers will look at the adoption of new-age technologies to ensure that not only do they comply with the laws but are also able to give enough confidence to customers. Along with a wide gamut of customized service offerings, HSC has developed a suite of components that can help players in the retail market, including technology vendors and Retailers, develop, customize and deploy unique solutions. These unique offerings map directly to their custom needs and help them in the digital transformation of their retail enterprise.
Delivering an optimal customer experience is a significant technology hurdle that involves combining sensors of different kinds (to detect customers), sensor fusion mechanisms (to combine data in a way that makes sense), machine & deep learning algorithms (to extract information and translate to prescriptive analytics) and easy to use and impressive visual dashboards that allow users, administrators, executives and store managers to understand and react to the data easily. In-store retail analytics solutions especially help uncover a wealth of information about the customer. Here are some of the service offerings from HSC in helping build retail technology solutions for this market:
Secure, scalable IoT applications from HSC help enterprises connect and manage devices in the hyperconnected world
HSC helps enterprises efficiently process and analyze humungous amounts of unstructured data into meaningful business insights with the help of new age technologies
HSC’s offers bespoke mobile app development services suited to your business needs, including enterprise-grade mobile apps for iOS and Android
Effectively handle complex transaction-based applications with HSC’s experienced team that specializes in server-side application development
HSC’s reliable and competent software testing solutions assure robust quality and consistent performance
Reliable & turnkey embedded solutions for hardware & multi-platform support to ensure smooth product rollout & faster Go-to-Market.
HSC has helped its clients fortify their applications and take proactive measure to ensure their data is not breached
Applicable for a host of industries, HSC offers micro location tracking services that can help you send personalized communication to your target audience based on location data.
HSC provides the complete portfolio of network infrastructure services to ensure all business challenges are aptly met
HSC’s experienced team of System Architects can work with you to define a robust and scalable architecture suited for your target market.
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