Intelligent Monetization Platform

Overview

HSC’s Intelligent Monetization Platform (IMP) for Retail is an advanced analytics platform that connects multiple data sources from your business, combining and correlating multiple customer attributes to deliver meaningful insights.

Intuitive dashboards make it easy to visualize and monitor key business KPIs. HSC’s IMP can extract relevant customer-related attributes from multiple sources like the Next Generation Hotspot Solution, People Insights AI, as well as attributes from any pre-existing sources that may already have like loyalty databases, POS data, Apps and much more.

Empower your business with monetization opportunities with a built-in platform to connect with your customers in real time. Increase the effectiveness of your marketing efforts by personalizing those engagements over their preferred channels.

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Benefits

Know Your Customers Better

Analyze massive volumes of diverse data to gain meaningful insights on customer sales and preferences, understand traffic trends across locations to identify trends and make your brand more customer-centric.
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Personalized Real-time Engagements

Engage at the right time and place based on customer location, profile etc., through multiple channels. Define campaigns and automate their delivery, create deeper customer-brand relationships
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Get Prepared in Advance

A strong prediction engine helps retailers make accurate predictions on footfall forecasts, considering multiple factors like weather, holidays, festivals and help manage resources in advance.
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How It Works

The platform connects and correlates varied data sources, either from HSC’s suite of solutions or pre-existing systems in the business ecosystem.

The platform is hosted on the cloud and is enabled with Kubernetes for orchestration. The data collected in data receivers go through the big-data pipeline for processing. Analytics jobs are responsible for data aggregation on an hourly or daily basis for different insights.

IMP can also work with other 3rd party systems like ad-servers for 3rd party ads or digital signage for in-premise group promotions.

FAQs

Why do businesses need IMP?

A vast amount of data is generated daily from various online and offline sources. But analytics systems today work in silos, unable to present connected insights that can enhance decision making. IMP connects the disparate systems, like behavioural as well as transactional, to present more meaningful insights to your business.
How can IMP help your customer engagement team?

It's an era of personalization, where meaningful interactions will increase the conversion rate. IMP can enable your various business teams like marketing, sales, and customer service with insights collected by unifying disparate data sources. In addition, it brings greater efficiency to customer engagements and resource management through predictive analytics.
What makes IMP different?

IMP connects data from all sources, i.e., all your first, second and third-party sources that have been providing disconnected insights, and presents a comprehensive view of your customers in a single dashboard.
What challenges does IMP address for the enterprises?

Different data systems generate siloed customer data, making it difficult for your business to understand who the customers are, what they’re doing, and what they want. IMP addresses this primary challenge. It improves customer engagement by analyzing each type of customer data and enabling businesses to reach out to them in real-time.

Intelligent Monetization Platform

Overview

Watch Video

Benefits

Know Your Customers Better

Personalized Real-time Engagements

Get Prepared in Advance

How It Works

FAQs

Why do businesses need IMP?

How can IMP help your customer engagement team?

What makes IMP different?

What challenges does IMP address for the enterprises?

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