Retail and ecommerce platforms around the world are exploring on how AI can help deliver better and more personalized experiences to customers. HSC’s AI and NLP based framework simplifies the shopping experience by enabling shoppers to find, compare and purchase through natural conversation.
It uses natural language processing (NLP), contextual understanding and behavioural analytics to understand intent and deliver relevant products to customers. It changes dynamically to consider each customers context, which can be informed by preferences, history, trends and inventory.
This framework can be deployed across various touchpoints such as website, mobile, kiosks and chat channels. It can also provide actionable insights for better demand forecasting, resulting in higher engagement and conversion.
